Lotte Members, June's Ad Chosen by Consumers is "Aado Kanu Style"

Evaluation by 500 Consumers Aged 25-54
Kanu Commercial Ranks 1st Among June On-Air TVCs

Lotte Members announced on the 20th that the Kanu commercial "Iced Americano, clean and Kanu-style" (total score 1036.1) ranked first in the 'Consumer's Choice for June Advertisement'. 500 male and female consumers aged 25-54 nationwide evaluated the TV commercial that started last month.

'June Advertisement Chosen by Consumers' [Photo by Lotte Members].

The Kanu commercial scored consistently high in advertising effectiveness evaluations, with brand trust (67.9), intention to use (67.1), and recommendation intention (65.0). In the advertisement content evaluation, it received scores far exceeding the cumulative average scores of commercials in the gourmet food category in model (74.1), empathy (68.2), and impact (67.9). The Kanu commercial model has been actor Gong Yoo for 13 years since 2011.

Following that, Jeju Samdasoo's "Hangyeol" commercial (1015.0) ranked second, and Frosch's "60 years of detergent life, never seen a detergent like Frosch" commercial (1011.9) ranked third. The Jeju Samdasoo commercial scored higher than the category cumulative averages in model (70.9), comprehension (70.2), and dialogue (69.0), while the Frosch commercial scored higher in model (73.1), impact (68.0), and comprehension (70.5). Currently, the Jeju Samdasoo commercial model is singer IU, and the Frosch commercial model is actress Kim Hye-ja.

Both commercials also scored high in advertising effectiveness evaluations, but the second-place Jeju Samdasoo commercial slightly outperformed the Frosch commercial in brand trust, intention to use, and recommendation intention measurements.

Other commercials that received favorable consumer evaluations include Nongshim Shin Ramyun's "Best Shoes in Korea?" commercial (1002.8), Chilsung Cider's "Always Chilsung Cider in Refreshing Moments - Swimming Pool" commercial (1000.4), Kia EV9's "First Encounter Space" commercial (1002.2), LG Styler's "Our Stylish Life that Removes Both Odor and Style" commercial (991.6), Kellogg's "Morning Protein Dark Choco Protein Delight with Lee Je-hoon" commercial (974.5), Chung Jung One's Sunshine Soy Sauce "Level Up Your Soy Sauce! Sunshine Soy Sauce" commercial (973.7), and Ling Tea's "Instead of Coffee on Tired Mornings and Hot Afternoons - Yoo Ji-tae" commercial.

The consumer advertisement evaluation rankings announced monthly by Lotte Members are based on surveys conducted on selected participants extracted by AI from the activity history data of approximately 380,000 Lime panel members nationwide. Each survey process is fully automated through the Sampick solution.

This content was produced with the assistance of AI translation services.