Chairman Yoon Hong-geun of BBQ Opens 40th Store in California, USA

Genesis BBQ Group announced on the 20th that it has opened its 40th store in Redondo Beach, Los Angeles, California, USA.

BBQ's '8000 Sunset' location in Los Angeles, California, USA, has recently been enjoyed by locals for its BBQ chicken.
[Photo by Genesis BBQ Group]

BBQ operates over 250 stores in the United States, with 40 stores in California alone, setting a record for the most store openings in the US and actively investing in expanding its global market.

Redondo Beach is one of the resort cities developed along the western coast of California. It borders downtown Los Angeles and is well known as a popular surfing spot for surfers and tourists, along with Manhattan Beach, due to its high waves. The store covers an area of 119㎡ (approximately 36 pyeong).

California, located on the west coast of the United States, is the most populous state with over 40 million residents, including major cities such as Los Angeles, San Francisco, and San Diego. Its total GDP ranks fifth in the world, reflecting active economic activities. BBQ has been focusing its investments since opening its Los Angeles store in 2015, recognizing the large market and consumer base in California.

Since entering the US market in 2006, BBQ has expanded to over 250 stores across 24 states, nearly half of the 50 states, continuously capturing local customers' tastes with K-chicken and steadily increasing its influence.

Chairman Yoon said, "We are pleased to introduce BBQ chicken to tourists and locals visiting Redondo Beach, one of the representative resort areas, with this new store opening," adding, "Starting from the US, the home country of our franchise, we will strive to achieve 50,000 stores."

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