Hyundai Construction Unveils 2023 Brand Philosophy Video
Hyundai Construction announced on the 20th that it has released the 2023 brand philosophy video "Build the Life," which captures the value of a home in life, on its official YouTube channel "Hills Casting."
This video is composed of four episodes depicting the ordinary yet precious daily lives of people living in Hillstate, presented in an omnibus style. It especially integrates various community facilities of Hillstate and the representative H-series items placed inside the complexes and households in a natural way.
Hyundai Construction plans to pre-release this video on its YouTube channel and edit each episode into short-form videos, presenting a total of four YouTube Shorts and Instagram Reels videos themed around start, hope, challenge, and happiness.
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A Hyundai Construction official said, “We wanted to show the meaning of a home as a strong support for families who have been a reliable pillar for each other and as a protective shield that sustains them. We sincerely hope that the philosophy of Hillstate, which has strived to enhance the value of customers’ lives, will be conveyed without change.”
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