Pukyong National University Students Actively Serve as Promotional Ambassadors for Busan Small and Medium Enterprises

Students from the Department of International Trade at Pukyong National University recently served as promotional ambassadors for small and medium-sized enterprises (SMEs) from Busan at the Malaysia International Retail & Franchise Exhibition held in Kuala Lumpur, Malaysia.

Eighteen students from the Department of International Trade at Pukyong National University promoted products and services of eight Busan-based SMEs participating in the exhibition to overseas buyers and engaged in various support activities to help translate these efforts into actual export achievements.

Students from Pukyong National University participating in the Malaysia International Retail & Franchise Expo are taking a group commemorative photo with company representatives.

In addition to supporting the Busan SME booths, the Pukyong National University students also participated in operating the ‘2030 WORLD EXPO BUSAN’ promotional booth organized by Busan City and the Busan Economic Promotion Agency, actively promoting the bid to host the Expo.

Professors Dongju Lee and Jungho Yoo from the Department of International Trade, along with the students, participated in the exhibition as a group through the ‘Youth Trade Professional Training Program (YTP),’ a regional community-tailored project promoted by the national university development initiative since last year.

The department, in collaboration with the Busan Economic Promotion Agency, is conducting various programs including participation in overseas exhibitions to train young trade professionals who will serve as the Busan City University Student Trade Support Group through this project.

This content was produced with the assistance of AI translation services.