Seven Eleven Launches '2000 Won Happiness' Series of 3 Items Amid High Inflation

Release on the 18th
Three types: Gimbap, Hamburger, and Sandwich

Seven Eleven announced on the 16th that it will launch the ultra-low-priced food product series "Happiness for 2000 Won" to stabilize lunch prices.

Seven Eleven will release three types of food products in the Happiness for 2000 Won series on the 18th. The three items in the Happiness for 2000 Won series are 'Icheonwon Altteul Gimbap', 'Icheonwon Altteul Burger', and 'Icheonwon Altteul Sandwich'.

Models are showcasing the 'Happiness for 2000 Won' series, which Seven Eleven will launch on the 18th.
[Photo by Seven Eleven]

The Icheonwon Altteul Gimbap contains seven ingredients including fish cake strips, egg sheet, ham, burdock root, pickled radish, carrot, and crab stick, with savory sesame oil applied to provide a rich taste at an affordable price. The Icheonwon Altteul Burger features a bulgogi patty with jalapeno onion stir-fry, cheese, lettuce, and other ingredients to deliver the classic bulgogi burger flavor. The Icheonwon Altteul Sandwich is a triple-layer sandwich, launched at a price 25% lower than the average convenience store sandwich price, making it a 'value-for-money' product that satisfies both price and quantity.

A Seven Eleven representative said, "As household burdens increase due to consecutive price hikes, we launched the 2000 Won food product series to target budget-conscious consumers," adding, "Since dining out costs remain high, the demand for cost-effective convenience store food products is expected to continue for some time."

This content was produced with the assistance of AI translation services.