Colorey Participates in In-Cosmetics Korea 2023 Exhibition... Showcases Various New Products
Colorray, a KOSDAQ-listed company, participated in the global cosmetics ingredient exhibition ‘in-cosmetics Korea 2023’ held at COEX in Seoul, showcasing its new premium pearl luster pigment products.
According to Colorray on the 14th, the company took part in the exhibition held from the 12th to the 14th, presenting high-quality cosmetic and industrial pearl luster pigment products. In particular, they actively promoted and marketed by allowing customers to directly experience various new product samples, aiming to open new sales channels with potential clients.
‘in-cosmetics Korea’ is a specialized cosmetics ingredient exhibition where domestic and international cosmetics ingredient manufacturers and distributors gather in one place. It is not just a venue to showcase products but also a platform to share the latest cosmetic ingredients and new technologies, and to grasp marketing trends at a glance. As this exhibition was the first event held after the end of social distancing measures, it was conducted on the largest scale ever, with over 280 personal care ingredient companies participating from around the world, including China and Japan.
At this exhibition, Colorray introduced various new products such as the ▲Seongun Chameleon Series ▲Nude Skin Tone Series ▲High Chroma Series ▲Snow Velvet Silver White Series. Visitors showed great interest, resulting in a flood of orders for experimental and test samples at the Colorray booth. Additionally, Colorray recommended and provided guidance on products suitable for product development and market trends to visitors.
A Colorray representative said, “We introduced our new products at this exhibition and received a lot of interest from various clients. Since we made efforts to create many touchpoints with customers, we hope to establish long-term partnerships with various domestic and international cosmetics OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer) companies.”
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The representative added, “As a global pearl luster pigment manufacturer, we plan to continuously expand marketing activities to enhance brand awareness and strengthen competitiveness.”
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