SK Broadband X Like a Cinema Event "Free Popcorn When You Visit the Store"

Collaboration with Popcorn Franchise Like a Cinema
Opening B tv Experience Zones at 4 Locations in Seoul
Free Popcorn and Prizes for B tv Customers

On the 14th, SK Broadband announced that it will collaborate with LIKE ACINEMA to operate a B tv experience zone and a special hall commemorating the launch of new movie VODs until the end of the year. LIKE ACINEMA is a popcorn franchise where movies can be screened inside the store, located at major points in Seoul such as Konkuk University, Seokchon, Singeumho, and Deungchon.

SK Broadband operates a famous lines zone in stores under the concept of ‘MOVIE PLAY BACK,’ placing photo cards featuring famous lines and key scenes from movie VODs on B tv. In particular, the photo cards include QR codes that connect directly to mobile B tv, allowing easy movie viewing. The famous lines zone is operated differently according to the characteristics of customers visiting each store: Konkuk University branch features fantasy, Seokchon branch romance, Singeumho branch family/animation, and Deungchon branch action/thriller. Photo cards and posters of representative movies by theme are displayed in each store.

Until August 31, SK Broadband will provide free popcorn to all B tv customers who visit the stores. Additionally, customers who visit all four locations and get their passport stamped will receive a special popcorn package, a set of movie iconic scene postcards, and a 30% discount coupon for B tv VOD (valid for one content). There is also a generous benefit of a Walkerhill accommodation voucher (for one person) given through a raffle.

Meanwhile, special halls will be operated at the Konkuk University and Singeumho branches in line with the launch of new B tv VOD movies. The Konkuk University branch has been set up as a ‘Transformers’ special hall to coincide with the release of the movie Transformers: Rise of the Beasts, which will be available on B tv on the 19th. A photo zone displaying various robot figures from the movie has been prepared. Coupons allowing viewers to watch Transformers: Rise of the Beasts on B tv at a 30% discounted price will also be provided. The Singeumho branch, which is frequented by many family customers, is decorated as a Super Mario Brothers special hall with Super Mario characters displayed throughout the store. Visitors will also receive free Super Mario famous lines photo cards on site.

Yoo Chang-min, head of the SK Broadband platform division, said, “We prepared this collaboration with LIKE ACINEMA so that B tv can meet customers in offline spaces beyond the on-screen area and provide an enjoyable experience with B tv. We will create opportunities to expand contact points not only with existing customers but also with new potential customers through various offline promotions in the future.”

This content was produced with the assistance of AI translation services.