Namwon City, Jeonbuk Province (Mayor Choi Kyung-sik) announced on the 13th that it held a kickoff meeting for the 'Namwon City Urban Brand Design (BI) Development Project' at the city hall conference room.


This project is being promoted to develop an urban brand design that aligns with Namwon City's future vision as it makes a new leap forward through culture and future industries.

Namwon City held a kickoff meeting for the 'Namwon City Urban Brand Design (BI) Development Project' on the 13th at the city hall conference room. <br>[Photo by Namwon City]

Namwon City held a kickoff meeting for the 'Namwon City Urban Brand Design (BI) Development Project' on the 13th at the city hall conference room.
[Photo by Namwon City]

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The plan is to develop an urban brand that can represent Namwon, differentiate Namwon City from other local governments, and utilize it as a strategy to strengthen urban competitiveness.


The main contents include ▲ basic research and identity establishment of Namwon City ▲ development of a new urban brand that can represent Namwon ▲ brand finalization through citizen preference evaluation and expert review ▲ and creation of guidelines for establishing an urban brand management system.


The city plans to fully collect citizens' opinions by November to develop an urban brand that everyone can relate to.


Mayor Choi Kyung-sik said, "We will enhance citizens' pride by developing an urban brand design (BI) that reflects Namwon's vision and values and maintains continuity."



Namwon = Asia Economy Honam Reporting Headquarters Reporter Jeong Young-kwon baekok@asiae.co.kr


This content was produced with the assistance of AI translation services.

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