Crocs Opens 'Bring 2gether Playground' Pop-up Store at The Hyundai Seoul Until the 19th

- Crocs Pop-up Store Opens from Today until July 19 on B2 Floor of The Hyundai Seoul
- Various Customer Participation Programs under the Theme 'Crocs Enriched by Combining Music and Art'

Global leader in innovative casual footwear brand Crocs announced that it will operate the ‘Bring 2gether Playground’ pop-up store on the B2 floor of The Hyundai Seoul from today until the 19th.

[Crocs ‘Bring 2gether Playground’ Popup Store Exterior]

Under the concept of ‘Crocs enriched by combining music and art,’ this pop-up store is designed with programs and spaces that allow for a unique Crocs sensibility and brand experience. In particular, it offers a variety of events exclusive to the pop-up store, including digital art appreciation created with fans, music listening and short-form content creation experiences with virtual artists, AR experiences, limited edition products, and new releases.

[‘Digital Art Playground’]

First, the ‘Digital Art Playground’ is a space exhibiting artworks created by 16 artists who participated in the Crocs Art Project held this March and 20 winners of the art contest, all based on Crocs’ ‘Come As You Are™’ brand message. Visitors can see all 36 artworks displayed on digital screens.

Various spaces featuring virtual artists have also been prepared. At the ‘Music Playground,’ visitors can listen to Crocs’ official tracks and create their own short-form videos with YG PLUS’s virtual artists ‘Saena’ and ‘Ian.’ Two official brand tracks released through Crocs’ ‘Bring It Sing It’ music contests held in 2021 and 2022 are available. Visitors can sing ‘C.A.Y.A.!’ released in 2021 together with ‘Saena,’ and dance to ‘Crocs Beats,’ released in 2022, with ‘Ian’ while creating short-form content. Additionally, at the ‘AR Playground,’ ‘Saena’ will serve as a docent to introduce the overall space of the ‘Bring 2gether Playground’ pop-up store.

Alongside this, the ‘Jibbitz™ Charm Playground’ is set up where visitors can customize their Crocs to match their individual style. Here, a variety of Jibbitz™ charms for diverse customization options are available. Moreover, visitors can explore various new products including Crocs’ signature item, the ‘Classic Clog,’ the newly launched Off Court Collection for this season, the renewed Eco Collection, and the Mellow Collection, as well as limited edition products exclusively available at the pop-up store.

To celebrate the opening of the pop-up store, Crocs is also holding an SNS event. By uploading a certification photo of their visit to the pop-up store on their personal Instagram with hashtags and tagging the Crocs Korea Instagram account, participants can receive either a photo booth shooting ticket for the Crocs Come As You Are™ filter or a set of five Jibbitz™ charms as a gift.

This content was produced with the assistance of AI translation services.