"Electric Vehicle Tires Also by Kumho Tire" Advertising Campaign
Kumho Tire is launching the advertising campaign "Your EV Partner, KUMHO TIRE" from this month with the concept of "Kumho Tire for Electric Vehicle Tires as well."
Through this campaign, Kumho Tire aims to convey the technological excellence of its electric vehicle tires to consumers.
This advertisement, reflecting Kumho Tire's long-standing dedication to electric vehicle-specific tires, was completed with full 3D work to enhance its quality, and plans to solidify its position as a leading brand in the future mobility industry.
Using "electricity" as a visual motif to intuitively express the characteristics of tires, the birth of the company's electric vehicle tires is depicted as a Big Bang explosion of electronic circuits.
The ad also emphasizes specialized low-noise technology and driving performance, directly showcasing that "Kumho Tire is the choice for electric vehicle tires as well."
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The advertisement will be widely exposed across domestic terrestrial TV commercials, digital media such as YouTube, and globally through various social media platforms including the company's YouTube channel, "EXSTA TV."
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