"Life Companion"... Samsung Electronics 'Bespoke Goes On' Surpasses 20 Million Views

Bespoke Refrigerator Original Series
"A Brand That Goes Beyond Trends to Accompany Your Life"

Samsung Electronics announced on the 11th that the YouTube views of the BESPOKE refrigerator original series 'BESPOKE Goes On' campaign video have exceeded 20 million.

Samsung Electronics stated that the campaign was planned to highlight that the BESPOKE refrigerator has established itself not only as a leader in the customized home appliance trend but also as a brand that accompanies life. The video shows the BESPOKE refrigerator changing its color and module combination according to turning points in the main character's life. Through this, it delivers the message, "Life changes, BESPOKE continues."

Reflecting the characteristics of energy-saving appliances, a penguin was set as the main character. Eco-friendly recycling flower pots and reusable bags were used as props. The set, props, and costumes were created as artworks by upcycling artists Lee Gyuhan and Kim Eunha, and were revealed on Samsung Electronics' Instagram on the 20th of last month.

Bespoke Refrigerator Original Series 'Bespoke Goes On' Campaign Video Image. [Photo by Samsung Electronics]

The response was enthusiastic. Samsung Electronics reported that hundreds of comments were posted, such as "A resonance like a short film, a video like a gift rather than an advertisement" and "The BESPOKE refrigerator contains a person's life."

The BESPOKE refrigerator lineup includes Kitchen Fit, Freestanding, and Kimchi refrigerators, all rated Grade 1 in energy consumption efficiency. Through next-generation compressors, it saves up to 22% more energy compared to the minimum standard for Grade 1 energy efficiency. It is also equipped with the 'SmartThings AI Saving Mode,' an algorithm that minimizes energy usage based on customer usage patterns.

Kim Sungwook, Vice President and Head of Samsung Electronics Korea, said, "We released the advertisement to establish the brand as more than just an appliance, but as a brand that accompanies life," adding, "We plan to continue attempting new types of cultural campaigns." The campaign video can be viewed on the Samsung Korea YouTube channel.

This content was produced with the assistance of AI translation services.