Gangnam-gu Hosts ‘Hwagejangteo’ at Yeongdong Traditional Market

Gangnam-gu, Visit Yeongdong Traditional Market’s Hwagae Market on Tuesdays

From July to October, 23 local specialty vendors participate in 10 events to enhance the market atmosphere and vitality

Gangnam-gu (District Mayor Jo Seong-myeong) will hold the ‘Hwagae Market,’ themed as a ‘Tuesday Market,’ at Yeongdong Traditional Market a total of 10 times from July to October.

This event, part of the Market Management Package project supporting traditional market marketing, is organized by the Yeongdong Traditional Market Merchants Association and sponsored by the Ministry of SMEs and Startups, the Small Enterprise and Market Service, and Gangnam-gu.

Hwagae Market aims to create an atmosphere where visitors can feel the unique charm and romance of rural markets, attracting customers and revitalizing the market. It will be held on July 4, 11, 18 / August 22, 29 / September 5, 12, 19 / October 10, 17, totaling 10 sessions, operating from 10 a.m. to 6 p.m.

Twenty-three vendors selling local specialties and more will participate, offering discounts and various food options. Additionally, various events will be held for customers who purchase items at Yeongdong Traditional Market. Customers presenting receipts can have their knives sharpened for free from 2 p.m. to 4 p.m. for up to 60 people daily, and free tarot readings are available from 12 p.m. to 2 p.m. Customers showing receipts for purchases over 10,000 KRW will receive gifts such as eco bags and wet tissues.

The Merchants Association plans to continuously promote various joint marketing efforts, including the Yeongdong Market Autumn Festival, in addition to this Hwagae Market. They will also engage in online marketing for key products by joining delivery platforms such as Coupang Eats and Baedal Minjok, operate a market manager system to support market modernization projects, and discover ideas to revitalize stores.

Jo Seong-myeong, Mayor of Gangnam-gu, said, “I hope this event will widely promote the charm of traditional markets in the city and breathe new life into the market,” adding, “We will continue to provide various support to revitalize traditional markets.”

This content was produced with the assistance of AI translation services.