Gyeonggi Tourism Organization Holds First Tourism Briefing in Thailand, a Gateway to Southeast Asia Tourism

The Gyeonggi Tourism Organization held a briefing session to attract tourists to Gyeonggi Province on the 7th (local time) in Bangkok, Thailand.

Gyeonggi Province has rolled up its sleeves to attract Southeast Asian tourists by leveraging the Korean Wave.

On the 7th (local time), Gyeonggi Tourism Organization held the 'Gyeonggi Tourism Briefing (Come to the real Korea, Gyeonggi)' at the Park Hyatt Hotel in Bangkok, Thailand, targeting local travel industry and media, the organization announced on the 10th.

This event was the first tourism briefing held by Gyeonggi Province in Thailand since COVID-19, organized to revitalize tourism exchanges between the two countries in celebration of the 2023-24 Korea-Thailand Mutual Visit Year and to attract Thai tourists to Gyeonggi Province.

On the day, Gyeonggi Tourism Organization signed a Memorandum of Understanding (MOU) with the Thailand Travel Agents Association (TTAA), the largest travel organization in Thailand with 800 member travel agencies, to jointly cooperate and market for the systematic development of the tourism industry, including co-developing high value-added experiential products linked to Gyeonggi’s major tourist resources.

In particular, 16 companies from the province’s tourism MICE alliance held over 100 one-on-one business meetings with 17 major travel agencies in Thailand that send tourists to Korea.

Cho Won-yong, president of Gyeonggi Tourism Organization, said, "Before COVID-19, in 2018-2019, Thailand was a key market with 43% of Korean inbound tourists visiting Gyeonggi Province," adding, "Starting with the Thailand briefing, we plan to hold tourism attraction briefings targeting various overseas regions including Southeast Asia."

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