HiteJinro Launches Royal Premium Distilled Soju 'Ilpum Jinro Oak43'

Use of '12-Year Moktong Aged Original Liquid'

HiteJinro announced on the 10th that it will launch 'Ilpum Jinro Oak43,' made with the brewing know-how and authenticity of Korea's leading liquor brand.

Ilpum Jinro Oak 43
Photo by Hite Jinro

The new product is a royal premium distilled soju with an alcohol content of 43 degrees, containing 12-year oak barrel aged base liquor. The 12-year oak barrel aged base liquor is the finest ingredient that allows for a perfect blend of deep and smooth flavors and a fragrant aroma. To emphasize its premium quality, the label features black, with the product name and crown highlighted in gold.

This product was created reflecting the recent trend of high-proof spirits growth in the distilled liquor market. Ultra-high proof distilled spirits with an alcohol content of over 40 degrees have seen an average annual sales growth rate of 116.7% over two years since 2020.

HiteJinro has established a distilled liquor lineup including 'Ilpum Jinro' (25 degrees alcohol), 'Jinro1924 Heritage' (30 degrees), the annually released 'Ilpum Jinro Goyeonsan' (31 degrees), and now Ilpum Jinro Oak43 (43 degrees).

Oh Seong-taek, Marketing Director at HiteJinro, stated, "As a liquor created to meet consumer demands for ultra-high proof distilled spirits with HiteJinro's 99 years of history and authenticity, we will carry out various marketing activities to be recognized as a true royal premium distilled spirit."

Meanwhile, Ilpum Jinro Oak43 will be available for preview at 'Urban Break,' Asia's largest art fair held at COEX in Samseong-dong, Gangnam-gu, Seoul, from the 13th to the 16th, ahead of its official launch.

This content was produced with the assistance of AI translation services.