"Anyujin Officially Reborn as tvN's Daughter" 2023 tvN Joy Song Released
tvN's Signature Brand Song
Annual Participation of Various Artists
Variety Show Trendsetter An Yujin Joins 'Jiraksil'
tvN announced on the 10th that it will present the newly revamped ‘2023 tvN Joy Song’ featuring MZ generation icon, IVE’s An Yujin. The ‘tvN Joy Song’ is a representative brand song of tvN. It embodies tvN’s value of delivering joy through diverse K-content. Following the first year’s singers Key and actress Yoo In-na, last year’s vocals were performed by actors Lee Sun-bin and Pyo Ji-hoon.
The ‘2023 tvN Joy Song’ introduces the concept of ‘All the joys of the world are on tvN, tvN is joyful today as well.’ Especially, it was rearranged by composer Jung Woonsang, who originally composed the ‘Joy Song,’ into a kitschy and trendier atmosphere. An Yujin, who rose as a variety show sensation on ‘Ppyong Ppyong Earth Arcade 2,’ participated with a new vocal color. The music video depicts An Yujin’s cheerful adventure rescuing the kidnapped tvN friends, restoring joy and happiness. Viewers who watched the previously released teaser video expressed anticipation with comments like “An Yujin has been reborn as the official daughter of tvN” and “The meeting of An Yujin and the tvN Joy Song!”
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Events have also been prepared. On the 17th, a ‘Choreography Challenge’ video featuring the dance team BBTRIPPIN, famous for the choreography of ‘Any Song (Zico)’ and ‘That That (PSY),’ will be released on tvN’s official brand SNS. CJ ENM officials stated, “We are pleased to share the ‘value of joy’ pursued by tvN through the lively and addictive melody of the ‘2023 tvN Joy Song.’ We hope the ‘2023 tvN Joy Song,’ which matches the bright energy of An Yujin, an icon of bubbly charm and joy, will be loved even more.”
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