Jeonggwanjang Hwaerak Introduces 'Hwaerak Turning Mi' with Improved Ingredients and Design

Application of 6 Functional Red Ginseng Products for Menopausal Women's Health

CheongKwanJang's women's health specialty brand 'HwaaeRak' announced on the 10th that it will strengthen its market dominance by improving its flagship product 'HwaaeRak Jin' to 'HwaaeRak Turning Me'.

Jeonggwanjang Hwaerak Turning Me [Photo by KGC Ginseng Corporation]

HwaaeRak Turning Me is a menopause care product that has been recognized by the Ministry of Food and Drug Safety for six functionalities: menopausal women's health, antioxidant effects, blood circulation improvement, memory enhancement, fatigue improvement, and immune system boosting. It contains 6-year-old red ginseng and applies the patented 'HwaaeRak Women's Health Composition.' With upgraded ingredients and a sophisticated design, it aims to convey the concept of 'being oneself' for women living for their growth and happiness at the turning points of their lives.

In line with menopausal women's health interests, the product is strengthened by adding sub-ingredients specialized in antioxidants and inner beauty, such as collagen, vitamin C, biotin, dried yeast (glutathione), seven berry concentrate, pomegranate, and deer antler velvet. The product packaging also symbolizes the 'm' in 'me,' which means 'being oneself.'

Since its launch in 2003, CheongKwanJang HwaaeRak has consistently been loved for over 20 years, leading the women's health functional food market. After releasing 'HwaaeRak Jin' in 2016, which was recognized by the Ministry of Food and Drug Safety for its functionality in aiding menopausal women's health, the HwaaeRak brand's sales nearly tripled compared to the previous year in 2016, establishing itself as CheongKwanJang's representative brand with an average annual sales volume of about 80 billion KRW.

CheongKwanJang HwaaeRak plans to reorganize into a function-specialized brand for women in their 40s to 60s, starting with the renewal of HwaaeRak Turning Me, in line with the changing lifestyles of younger X-generation women who value self-identity and individuality, moving away from the past age-specific lifecycle branding for women.

A KGC Ginseng Corporation official stated, "CheongKwanJang HwaaeRak has established itself as a leading women's health specialty brand over the past 20 years by offering differentiated women's health solutions and advanced lifestyles," adding, "We plan to build specialized lines tailored to various health issues such as antioxidants, memory, joints, and cartilage care in the future."

This content was produced with the assistance of AI translation services.