"I Want to Take on a New Challenge Called Design"
Serving as an Advisor... Only Taking on Management Consulting

Kim Bong-jin, the founder of Woowa Brothers, the operator of Baedal Minjok, announced that he will step down from his position.


Kim Bong-jin, CEO of Woowa Brothers, is delivering the keynote speech at the global startup festival 'K-Startup Week ComeUp 2019' held at Dongdaemun Digital Plaza in Seoul. Photo by Kim Hyun-min kimhyun81@

Kim Bong-jin, CEO of Woowa Brothers, is delivering the keynote speech at the global startup festival 'K-Startup Week ComeUp 2019' held at Dongdaemun Digital Plaza in Seoul. Photo by Kim Hyun-min kimhyun81@

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According to Woowa Brothers on the 7th, Kim resigned from both the chairman of the Woowa Brothers board and the chairman of Woowa DH Asia on the same day.


In the morning, Kim sent an email to employees saying, "A good comma is needed to complete a good period," and added, "Now, I am placing a big comma in my life."


Kim stated, "I will stay connected with you as an 'advisor' and continue to support passionate challenges." Going forward, Kim will serve as an advisor and only provide management consulting for Woowa Brothers.


He also expressed his aspirations, saying, "I want to take on new challenges in the field of design. I also want to help juniors who want to face the world head-on," and added, "If our Baemin members support my new challenges, it will be a great strength."


Kim launched the Baedal Minjok service in 2010 and founded Woowa Brothers in 2011, becoming its CEO. In December 2020, he sold the company to the German Delivery Hero (DH), and in February this year, he stepped down as CEO and took the chairman position of Woowa DH Asia, a joint venture between Woowa Brothers and DH.


Meanwhile, Woowa Brothers achieved record-high performance last year and succeeded in turning a profit. Woowa Brothers recorded sales of 2.9471 trillion KRW (consolidated basis) and an operating profit of 424.1 billion KRW.



Sales grew 47% in just one year after surpassing 2 trillion KRW for the first time in 2021, and the operating loss of 75.7 billion KRW during the same period turned into an operating profit in the 400 billion KRW range.


This content was produced with the assistance of AI translation services.

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