Watching the Galaxy Z is Captivating... Samsung Electronics Unveils Global Campaign Video

Samsung Electronics unveiled a global campaign video on the 7th ahead of the new Galaxy product launch scheduled for the 26th of this month.

This video is the second episode of the 'Join the flip side' video introduced last September, hinting that the newly launched 'Galaxy Z series' will captivate consumers even more. The campaign message 'Join the flip side' invites consumers to a different world (flip side) from the usual one.

Samsung Electronics 'Join the flip side' Season 2 video capture screen
[Photo by Samsung Electronics]

The video, which parodies horror movies in a comedic way, depicts teenagers seemingly mesmerized by the 'Galaxy Z series' foldable products, set against the backdrop of an outdoor campsite, with the message that once you see the Galaxy Z series, you can never escape it.

It introduces the unique user experience of the 'Galaxy Z series' that breaks existing stereotypes about smartphones and humorously captures consumers' psychological reactions to it. In particular, it expresses the vague fear and anxiety felt when trying something new, while playfully portraying the challenge of entering an attractive new world.

Soyeon Jang, Executive Director and Head of Brand Marketing Group 1 at Samsung Electronics MX Division, said, "The flip side is an open world that offers a better experience by attempting change beyond the product," adding, "We hope more consumers will experience the 'Galaxy Z series,' which redefines the role of smartphones by breaking free from existing frameworks and limitations."

Meanwhile, Samsung Electronics' Galaxy Unpacked event, where the new product will be unveiled, will be held on July 26 at COEX in Seoul.

This content was produced with the assistance of AI translation services.