Gmarket Signs Business Agreement with Motive Innovation... "Supporting Seller Marketing"

Focus on Practical Sales Support

Gmarket announced that it has signed a business agreement with Motive Innovation to support the marketing of customers who sell through overseas direct purchase and reverse direct purchase.

Kim Youngmok, Head of Gmarket Overseas Direct Purchase Team (left), and Chae Hee-woong, CEO of Motive Innovation, are taking a commemorative photo after signing a business agreement.
[Photo by Gmarket]

Based on this agreement, the two companies plan to cooperate to support the marketing of overseas sellers challenging the domestic market and domestic reverse direct purchase sellers entering overseas markets.

Gmarket plans to inform customers who sell through direct and reverse direct purchase about various service participation opportunities, including promotions. Motive Innovation will provide education, branding, and consulting services.

Gmarket's overseas direct and reverse direct purchase sellers number about 50,000 businesses, of which 84% are small and medium-sized sellers. It is expected that substantial support will be possible for many sellers who face difficulties in self-marketing.

A Gmarket official said, “We will continue to strive to provide more opportunities for direct and reverse direct purchase sellers to grow together.”

This content was produced with the assistance of AI translation services.