Binggrae-Haitai Ice Support Beverages and Ice Cream to Heatwave Vulnerable Groups

Bibibig·Babamba, Clear Sky Doraji Tea No-Label, etc.
Delivered to 2,100 Households and 50 Heatwave Response Facilities

Binggrae and Haitai Ice announced on the 6th that they will sponsor beverages and ice cream products for the heatwave response support project for vulnerable groups.

Kim Ji-su, Director of Climate Adaptation at the Ministry of Environment (left), Choi No-hwan, Executive Director of Purchasing at Binggrae (center), and Lee Woo-kyun, Executive Director of the Korea Climate Environment Network, are posing for a commemorative photo at the donation ceremony for support items for vulnerable groups in response to heatwaves.
[Photo by Binggrae]

The sponsored items consist of Binggrae and Haitai Ice's representative ice cream products Bibibig and Babamba, and the top recycling-rated beverage product Clear Sky Bellflower Tea with no label. These products will be delivered to 2,100 vulnerable households and 50 heatwave response facilities.

Binggrae is conducting various eco-friendly activities to prevent damage caused by climate change. In May, it signed a business agreement with 11 organizations including the Ministry of Environment to spread a culture of resource circulation practice. During Korea University’s festival period, a zero-waste campaign was held on campus where ㈜Rico installed a 'Zero Station' for waste separation. When waste was separated and disposed of there, Binggrae’s Dowisanyang and Haitai Ice’s Polaro products, produced using flexo printing which is effective in reducing carbon emissions, were distributed.

Eco-friendly packaging is also applied to major products to reduce carbon emissions. The use of no-label packaging is being expanded for top recycling-rated products such as Acapella Simply and Bellflower Tea, and to reduce plastic usage, minimal packaging that does not affect distribution and quality is applied to lighten all product containers. In March, the shrink film on the packaging of Together and Gracia Quank products was removed and replaced with packaging that reduces plastic usage.

A Binggrae representative stated, "As an eco-friendly company, we will strive to minimize damage caused by climate change."

This content was produced with the assistance of AI translation services.