The Boyz as Ambassadors for Promoting Korean Culture Abroad
Overseas Culture Promotion Agency "As a Successful Public-Private Partnership Model..."
K-pop group The Boyz promotes Korean culture worldwide. On the 5th, they were appointed as 'Korean Culture Overseas Ambassadors' at the KOSIS Center. They will participate in various activities to promote Korean culture and Hallyu content, including international content contests. The Overseas Culture Promotion Agency stated, "They are a K-pop group with high overseas recognition and growth potential," and added, "We will support various cultural promotion activities to make them a successful model of public-private cooperation."
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The Boyz debuted in December 2017 and have gained much love both domestically and internationally. Their representative songs include "Thrill Ride," "Reveal," and "The Stealer." Previous groups who served as Korean Culture Overseas Ambassadors include ZE:A (2014), CNBLUE (2015), BTS (2016), Chenle & X1 (2017), WINNER (2018), Stray Kids (2019), ATEEZ (2020), LOONA (2021), and CRAVITY (2022).
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