Hyundai Home Shopping Participates in 'Frankfurt Hallyu Expo' with Small and Medium Partner Companies

Total Consultation Performance of 6.9 Million Dollars

Hyundai Home Shopping announced on the 5th that it participated in the '2023 Frankfurt Hallyu Expo' with nine small and medium-sized partner companies from the 29th to 30th of last month, achieving a total consultation performance of 6.9 million USD (approximately 9 billion KRW).

On the 29th of last month, at the opening ceremony of the '2023 Frankfurt Hallyu Expo,' Im Dae-kyu, President of Hyundai Home Shopping (second from the left), and officials from the organizers are taking a commemorative photo. [Photo by Hyundai Home Shopping]

Hyundai Home Shopping provided various support measures to help small and medium-sized partners successfully expand their sales channels. They covered incidental expenses necessary for participating in the expo, set up an 80㎡ export consultation booth and experience center to showcase products. Additionally, they dispatched a local market localization research team to share local marketing know-how.

Im Dae-kyu, President of Hyundai Home Shopping, said, “This expo allowed participating small and medium-sized partners to directly introduce their products not only to local buyers but also to consumers visiting the venue, resulting in high satisfaction among them. We will continue to operate various support measures to provide practical assistance for small and medium enterprises' overseas expansion.”

This content was produced with the assistance of AI translation services.