"This Summer Is Hotter"... LG Window-Type Air Conditioner Sales Increase by 40%

Heatwave Preparedness and Impact on Product Design and Usability

Amid expectations of a heatwave this year, LG Electronics' window-type air conditioner sales are significantly increasing. LG Electronics announced on the 5th that sales of the 'Whisen Objet Collection Edge' from January to June this year increased by more than 40% compared to the same period last year.

LG Electronics cited product design and user convenience as the reasons behind the surge in sales. The Whisen Objet Collection Edge is the first window-type air conditioner to place the air intake on the front, featuring a sleek design with almost no indoor protrusion. It offers installation kits for various heights, from small to large windows, allowing use in multiple environments.

The heatwave that has fully begun also boosted sales. On the 3rd, a heatwave warning was issued nationwide, with the perceived temperature reaching 33 to 35 degrees Celsius. The Korea Meteorological Administration recently announced a three-month forecast for July to September this year, predicting that temperatures in South Korea during this period will be similar to or higher than average.

An LG Electronics employee is manufacturing the 'LG Whisen Objet Collection Edge' on the air conditioner production line at LG Smart Park in Changwon, Gyeongnam. / Photo by LG Electronics

LG Electronics expects production at the LG Smart Park in Changwon, Gyeongnam, to continue increasing as window-type air conditioner sales rise amid the heatwave forecast. The company is practicing Environmental, Social, and Governance (ESG) management by applying R32 refrigerant, which has a global warming potential (GWP) about one-third that of conventional refrigerants, to all home air conditioners released this year.

Lee Jae-sung, Vice President and Head of the Air Solution Division at LG Electronics H&A Business Division, said, "We will provide a differentiated customer experience by introducing a diverse range of Whisen air conditioners that can be selected according to installation space or design."

This content was produced with the assistance of AI translation services.