HektoInnovation's 'TheSsenCard' Imparts Data Utilization Know-How to Youth

Hecto Innovation is partnering with Sangmyung University to cultivate specialized talent in the card industry data sector through industry-academia collaboration.

MyData company Hecto Innovation (CEO Lee Hyun-chul) conducted a special lecture for undergraduate students as part of Sangmyung University's Data Youth Campus project. The Data Youth Campus is an industry-academia collaboration program hosted by the Ministry of Science and ICT and organized by the Korea Data Agency, supporting the development of young big data talent and job linkage.

The lecture topics included ▲ credit card operations such as payment and billing ▲ understanding card data ▲ various analyses using card data such as credit evaluation models, product, and customer analysis, aimed at nurturing specialized talent in the card industry.

Hecto Innovation operates ‘Thessen Card,’ the nation’s number one card benefits platform. Thessen Card is a service that matches customers’ card usage performance using MyData with a database of all domestic card benefits accumulated over more than three years, guiding ways to maximize benefits such as points accumulation and discounts from card usage. Thessen Card is the only platform in Korea that simultaneously utilizes card usage data and a comprehensive card benefits database.

The key factor determining the sophisticated analytical power of a ‘comparison platform’ that compares various products and recommends personalized products is high-quality ‘data.’ For example, a card comparison platform like Thessen Card must be able to collect and analyze various data, including the benefits data of individual card products and customers’ payment data, in a multidimensional manner to achieve precise analysis.

Starting with this industry-academia collaboration, Hecto Innovation plans to strive to cultivate data specialists who can be immediately utilized in actual industrial sites through various cooperative activities.

Kim Min-jung, Executive Director in charge of Thessen Card, said, “Thessen Card is a platform based on a super-gap database that existing financial companies or big tech cannot catch up with in a short period.” She added, “Hecto Innovation will continuously advance data accumulation and utilization technologies to maximize consumer benefits.”

Meanwhile, Hecto Group, to which Hecto Innovation belongs, is actively implementing talent development at the group level through industry-academia collaboration activities. In June, it was selected for the ‘2023 Software (SW) Specialized Talent Development Project’ organized by the Ministry of Science and ICT and the Institute for Information & Communications Technology Planning & Evaluation in collaboration with Seokyeong University.

This content was produced with the assistance of AI translation services.