Blade Creative Signs MOU for NFT Business with Ground X, Kakao's Blockchain Affiliate

Blade Creative (formerly Blueberry Meta), which operates the K League NFT platform ‘ELVN (Eleven)’, announced on the 5th that it has signed a strategic partnership (MOU) with Ground X, Kakao’s blockchain technology affiliate.

Based on their strengths and expertise built in the sports industry and blockchain ecosystem, the two companies plan to overcome the NFT market challenges and strengthen their partnership through diversified cross-marketing.

Through this partnership, the two companies will launch video NFTs related to specific events (such as goals) involving players during K League matches owned by Blade Creative, on Ground X’s NFT distribution service ‘Klip Drops’ in July.

Hong Sang-hyuk, CEO of Blade Creative, said, “K League fans will be able to access the NFTs more easily through Klip, which is linked with KakaoTalk. We are pleased to be able to showcase various fan-friendly features that were not available on the Eleven platform through Klip.”

Yang Ju-il, CEO of Ground X, stated, “We will provide a convenient user experience through Klip so that domestic professional soccer fans can enjoy collecting cards featuring their favorite team players. We will also strive to enable anyone to experience and own NFTs in everyday life, including in the sports field.”

Eleven is a platform that commercializes videos capturing K League players’ play scenes using NFT technology, allowing users to own and trade them. It has attracted significant attention not only from domestic professional soccer fans but also from people interested in NFTs, as they can collect and trade videos of their favorite players.

This content was produced with the assistance of AI translation services.