Naver Cloud Provides 'Clova Studio' to HS Ad's AI Marketing Solution

Naver Cloud announced on the 4th that it will support Clova Studio, a tool that enables the use of its ultra-large-scale AI, for the generative artificial intelligence (AI) marketing solution being developed by HS Ad in collaboration with Kunnie Korea.

The generative AI marketing solution developed by HS Ad is specialized in the field of marketing content. High-quality content assets created by experts from HS Ad, a comprehensive domestic advertising company, will be trained into the AI solution through Naver Cloud's Clova Studio.

The solution will be developed by utilizing Clova Studio's tuning function, which trains the HyperCLOVA language model optimized for the type of task, language, and other user preferences. Clova Studio's tuning function is a technique that optimizes some of the pre-parameters of the HyperCLOVA language model according to additional data input by the user to suit the user's purpose. By using this function, it is possible to train AI with data from various industries such as finance, healthcare, and education, in addition to marketing, enabling the development of solutions optimized for each field.

Naver Cloud's Clova Studio is based on HyperCLOVA and allows AI development without complex coding. Applying HyperCLOVA, an ultra-large-scale AI language model that has learned 6,500 times more Korean than GPT-3, it can realize natural Korean language. In particular, it can utilize a marketing phrase generation function that considers customer characteristics and product advantages, thereby improving the business productivity of generative AI marketing solutions. Notably, in March, an AI copywriting system called 'Louis,' based on HyperCLOVA, was established at Hyundai Department Store, supporting the automatic generation of marketing phrases.

Kim Yoo-won, CEO of Naver Cloud, said, "We expect that HyperCLOVA, the third ultra-large-scale AI language model developed worldwide, and Clova Studio, an AI development tool based on it, will greatly assist in developing generative AI solutions specialized for the marketing industry." He added, "We will actively support the application of the soon-to-be-released HyperCLOVAX to Clova Studio within this year to enable the development of more advanced generative AI solutions."

This content was produced with the assistance of AI translation services.