Lotte Xylitol Unveils New Global Campaign Video with BTS
Introducing Three Ideal Situations for Chewing Xylitol Gum
Lotte Wellfood (formerly Lotte Confectionery) announced on the 4th that it has released a new global campaign video featuring BTS.
![Lotte Xylitol's third global campaign video with BTS <br>[Photo by Lotte Wellfood]](http://www.asiae.co.kr/news/img_view.htm?img=2023070409361485422_1688430974.jpg)
The newly released campaign introduces the gum with the slogan "Let's XYLITOL!" highlighting the optimal moments for consuming xylitol gum.
The campaign with BTS conveys the positive chewing benefits of xylitol gum while also promoting proper chewing habits. There are a total of three episodes: ▲ after meals ▲ after brushing teeth ▲ before going to bed, showing BTS members naturally chewing xylitol gum with bright and witty expressions in these three situations.
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The new campaign video can be viewed from today on TV channels and social media platforms. Additionally, the "Lotte Xylitol X BTS" package commemorating this campaign will be available through both online and offline distribution channels starting from the 10th.
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