Yangcheon-gu Appoints ‘Bukkeu’ as Seoul’s First SNS Star Dog Promotional Ambassador

Inspired by Yangcheon-gu’s map shape resembling a ‘dog,’ popular YouTuber dog ‘Bukkeu’ appointed as promotional dog

Promotional video featuring ‘Bukkeu’ to be produced and released on the district’s official YouTube channel ‘YangcheonTV’

Yangcheon-gu, 'Bukkeu' Promotional Dog Appointment Ceremony Overview

Yangcheon-gu (Mayor Lee Gijae) announced on the afternoon of the 3rd at the Yangcheon Digital Media Center that it has appointed the popular local YouTuber dog ‘Bukkeu’ as the first promotional dog among Seoul’s autonomous districts.

‘Bukkeu,’ a Siberian Husky, is the star of the YouTube channel ‘Bukkeuneun Bukkeureowoyo’ with 240,000 subscribers. Known for his distinctive clumsy footsteps, he is an influencer dog with high recognition and influence on social media.

In particular, the videos featuring ‘Bukkeu’ showcase the scenery of Yangcheon, a city ideal for raising pets, which greatly enhances the promotional effect.

A district official explained the background of the appointment: “Inspired by the fact that the shape of Yangcheon-gu’s map resembles a ‘dog,’ we aimed to enhance Yangcheon-gu’s unique brand value as a ‘special district for pets’ and promote the district in a more friendly way through a differentiated promotional strategy by appointing the first-ever promotional dog in Seoul.”

At the appointment ceremony, Mayor Lee Gijae of Yangcheon-gu attended and presented the promotional dog plaque, a specially made figure modeled after Bukkeu, and a flower necklace to Bukkeu and his owners.

The district plans to produce a video tentatively titled ‘Bukkeu’s Perspective’ in the second half of the year, promoting various dog-related projects such as expanding dog rest areas and pet etiquette campaigns through the district’s official YouTube channel ‘YangcheonTV,’ showing Yangcheon from the eyes of promotional dog ‘Bukkeu.’

Mayor Lee Gijae of Yangcheon-gu said, “With ‘Bukkeu,’ who has been appointed as the official promotional dog of Yangcheon-gu, we want to widely share the unique charm of Yangcheon as a city where people want to live and raise pets, and approach the public in a friendly manner, even those unfamiliar with Yangcheon-gu.” He added, “We will continue to do our best to develop Yangcheon into a city ideal for raising dogs.”

This content was produced with the assistance of AI translation services.