KCC Construction Switzen Wins 'Korea Children's Award' Video of the Year

KCC Construction announced on the 3rd that its residential brand Switzen's advertisement "A Home That Nurtures Tomorrow" won the Video of the Year Award at the 3rd Korea Children’s Awards.

KCC Switchen 'A Home Growing Tomorrow' Advertisement Image. [Photo by KCC Construction]

Hosted by the Green Umbrella Children’s Foundation, the Korea Children’s Awards were established to honor the achievements of individuals and sectors in South Korea that have contributed to the promotion of children’s rights throughout the year. It is the only domestic children’s rights award chosen by children themselves, with children participating in the entire process from candidate nomination, selection, voting, to counting.

KCC Switzen’s "A Home That Nurtures Tomorrow" is a campaign centered on the playground, the only space within an apartment dedicated to children. The playground scene is composed as a single frame and filled with children’s chatter and laughter ASMR to enhance immersion. The tagline "Children cannot grow up quietly" delivers a powerful message that resonates with everyone.

KCC Switzen’s "Adventure Playground" is a playground project that returns decision-making authority to children instead of creating playgrounds as part of landscaping from an adult’s perspective, aiming to match the playground to children’s viewpoints. It conveys an intuitive message that play teaches challenge and courage, and that even young children should be respected as beings who coexist.

A KCC Construction official said, "The sound of children laughing and playing is the sound of our future growing," adding, "We are pleased that the sincerity of the Switzen campaign, which was planned hoping that the sounds of children in the playground would grow louder, has resonated with children."

This content was produced with the assistance of AI translation services.