Online Courses and Refurbished Furniture... Hyundai Home Shopping Expands Product Categories
3-Day 1-on-1 Online Education Program Sales
Industry's First Refurbished Furniture Broadcast via Mobile Live
Hyundai Home Shopping is expanding its product range by selling 'refurbished' products (items returned due to simple change of mind or with minor defects, repackaged and sold at a lower price) and intangible products such as online education programs. The company plans to accelerate efforts to acquire new customers beyond the traditional 40s and 50s TV home shopping demographic.
![Hyundai Home Shopping presents the online lecture program "Mildang PT (Personal Teacher)" on the 3rd. <br>[Photo by Hyundai Home Shopping].](http://www.asiae.co.kr/news/img_view.htm?img=2023070309200183785_1688343602.png)
Hyundai Home Shopping presents the online lecture program "Mildang PT (Personal Teacher)" on the 3rd.
[Photo by Hyundai Home Shopping].
On the 3rd at 9:45 PM, Hyundai Home Shopping announced it will introduce the online lecture program 'Mildang PT (Personal Teacher)' through a live TV broadcast. Mildang PT offers one-on-one lessons in subjects like English and math with professional instructors. It is a personalized education program that provides AI-based services including recommending suitable classes based on individual learning styles, schedule management, learning progress monitoring, and coaching. Hyundai Home Shopping explained that the program targets parents in their 30s and 40s, reflecting the trend of students accustomed to non-face-to-face learning due to COVID-19.Customers who complete consultation applications during the live broadcast will receive additional benefits such as a 2-week free trial (eight 90-minute sessions). The company is also promoting product differentiation on its mobile channel.
On the 7th at 7 PM, Hyundai Home Shopping will air the first episode of 'Jupjup Hashora' on its mobile live commerce channel 'Shora.' Jupjup Hashora is a new program concept that sells products at a dramatic discount of up to 70%. Previously, Hyundai Home Shopping launched MZ generation (Millennials + Generation Z) targeted programs such as 'Guhaewat Shora,' which sells rare items, and 'Jaengyeodu Shora,' a broadcast specialized in daily necessities.
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In the first episode of Jupjup Hashora, the company will conduct the industry's first sale of refurbished furniture. To meet consumer expectations for reliable quality and thorough after-sales service, Hyundai Home Shopping partnered with Hyundai Livart, a total interior company, and its used furniture direct transaction platform 'Ogu Gagu' to sell refurbished furniture.During this mobile live broadcast, refurbished furniture such as two-tier lower drawer cabinets, dining tables, and sofas will be sold at special prices. Hyundai Home Shopping plans to offer additional benefits such as Hyundai Department Store mobile gift certificates (10,000 KRW) through a lottery for purchasing customers.
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