11st Incorporates Generative AI into Promotion Design

'Now, Time to Prepare for Vacance' Image Creation

11st announced on the 3rd that it used images created with the AI image generation program 'Midjourney' for its summer vacation promotion, 'Now, It's Time to Prepare for Vacation.'

Image for the summer promotion "Now, It's Time to Prepare for Vacation" created using the AI image generation program 'Midjourney'.
[Photo by 11st]

The images are generated by Midjourney based on prompts entered by the 11st promotion designer. During this process, the designer modifies the commands until the desired result is achieved, and then completes the final image through post-processing.

Earlier, 11st also utilized AI-generated images for the 'Warehouse Grand Opening' event of Shooting Delivery held in early June. AI is used to create not only the main promotional images but also various images displayed throughout 11st.

Hwang Seon-yoon, head of design at 11st, said, "The use of generative AI is an innovation in the way we work," adding, "It enhances work efficiency and provides an opportunity to further amplify the capabilities of designers."

11st's 'Now, It's Time to Prepare for Vacation' promotion runs for one week from the 3rd to the 9th. It gathers all the essential items and popular products needed to prepare for summer vacations, including ▲water play items ▲vacation looks/beauty ▲camping/travel goods.

This content was produced with the assistance of AI translation services.