Biready Launches 'True Tone Lotion'... Skin Care and Tone Correction Included

Amorepacific's BIR?DI announced on the 3rd that it has launched the 'True Tone Lotion.'

Biready's 'True Tone Lotion'.
Photo by Biready

The new product is a novel type of lotion that adds natural coverage to skincare functions such as skin moisturizing and soothing, helping to complete skin care and tone correction with a single product.

It features HyaluroCalm 5X™ technology, which provides moisture, hydration, and soothing effects to the skin, and also has strong sun protection with an SPF 50+ PA++++ rating.

Developed in collaboration with beauty YouTuber and cosmetic ingredient expert 'Director Pie,' the product underwent meticulous ingredient inspection and completed safety and dermatological tests, ensuring it can be used with confidence.

The product also offers skin tone correction effects. It contains color capsules designed to instantly adjust to the skin tone, refining skin tone and texture while naturally covering pores, blemishes, and wrinkles. Clinical trials comparing before and after use showed a 40% reduction in perceived fatigue and a 46% increase in attractiveness, proving the product's effectiveness. Suitable for all skin tones as a single product, it is easy to use even for men who are not familiar with selecting makeup shades.

The product is currently available for purchase at the BIR?DI Naver Brand Store, Olive Young, and Musinsa.

This content was produced with the assistance of AI translation services.