Homeplus Selects ‘REBOUND’ as Keyword for First Half of the Year

Strengthening Strategies Such as Store Renovation and Optimal Pricing

Homeplus announced on the 2nd that it has selected ‘Rebound (Re·b·o·un·d)’ as the keyword for the first half of this year.

Homeplus has selected "Rebound" as the keyword for the first half of this year.
[Photo by Homeplus]

Rebound stands for ‘Store Renewal (Renewal)’, ‘Best Price (Best Price)’, ‘Strengthening Fresh Food (Origin)’, ‘Launching Unique Products (Unique product)’, and ‘Tenant Space (Differentiated)’.

Starting with the Ganseok branch in February last year, Homeplus has renewed a total of 18 stores to date and has carried out various discount events led by the Proud Project. It also strengthened its food competitiveness through the operation of Homeplus Fresh Farm and significantly increased exclusive unique products by leveraging global sourcing capabilities. Additionally, it introduced various differentiated tenant spaces focused on customer experience content.

A Homeplus official said, “Since the second half of the year is a period to confirm the actual reopening (resumption of economic activities) results, we will maximize the lock-in effect by carrying out differentiated activities to attract customers, led by the Proud Project.”

This content was produced with the assistance of AI translation services.