Shinsegae Universe Club Partners with 'Toss'... Expanding Benefits into the Financial Sector
Promoting Mutual Membership Benefit Enhancement
Full-Scale External Partnerships... Considering Finance, Aviation, Telecommunications, etc.
Shinsegae Group's integrated membership 'Shinsegae Universe Club' announced on the 30th that it will expand membership benefits into the financial sector by partnering with Toss.
Toss is a leading domestic fintech company launched in 2015. Through this partnership, Toss will act as Shinsegae Group's financial sector partner to mutually enhance membership benefits. Members can join the Shinsegae Universe Club, check and manage benefits such as points and coupons through the Toss app, or link Toss Pay to automatically apply Shinsegae Universe Club discounts and rewards when making offline payments.
At the launch of the Shinsegae Universe Club, Shinsegae Group announced plans to expand partnerships beyond its six affiliated companies to external firms. This partnership with Toss marks the first collaboration with an external organization. Shinsegae Group expects that combining Shinsegae’s extensive online and offline commerce infrastructure with Toss’s financial capabilities will increase business competitiveness and customer benefits.
From July 3rd, Shinsegae Group will hold the Shinsegae Universe Festival, offering special discounts and events for Shinsegae Universe Club members for one week. In line with this, advertisements for the Shinsegae Universe Club will also begin on the Toss app starting on the 3rd.
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A Shinsegae Group representative stated, "By combining the distribution infrastructure and customer trust that Shinsegae has built with the financial expertise of Toss, we will create customer services unlike anything experienced before."
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