Unique Summer Pop-up... Shinsegae Simon Premium Outlet, Starting Next Month

Yeoju's Unique Popup with 'SESCO MyLab'
Siheung Targets Campers with 'D.O.D'

Shinsegae Simon announced on the 28th that it will showcase unique pop-up stores targeting summer throughout July at Yeoju and Siheung Premium Outlets. From campaigns that enjoyably address hygiene and environmental concerns to watch out for in humid weather to camping brand pop-ups prepared for the vacation season, a variety of events will be presented.

Shinsegae Simon Yeoju Premium Outlets Outdoor View
[Photo by Shinsegae Simon].

At the central plaza of EAST in Yeoju Premium Outlet, the lifestyle hygiene product brand 'Cesco MyLab' will hold pop-ups every weekend from July 1 to 16. The theme focuses on personal hygiene and pest control, which require special attention during the hot and humid summer season. In line with the campaign theme 'Back to the Future,' a futuristic atmosphere pop-up booth will be set up.

Visitors can enjoy various experiential contents such as a photo booth, augmented reality (AR) interactive photo zone, and games using AR filters. At each stage, social media (SNS) certification will grant various prizes including drain cleaners, USB drives, and keyrings. Over 20 popular Cesco MyLab products, including kitchen detergent, fabric deodorizer, and mosquito aerosol, will be available at discounted prices. The products feature eco-friendly packaging that is easy to recycle, and with every purchase, a donation of 100 KRW is accumulated, adding social significance.

At Siheung Premium Outlet, the outdoor brand 'D.O.D' will hold a pop-up on the second-floor event space from July 3 to 31. D.O.D is an abbreviation for the global lifestyle camping brand 'Doppelganger Outdoor.' It is popular among camping enthusiasts for its simple design, sophisticated colors, and product planning that highlights creative ideas.

This pop-up will showcase D.O.D's full lineup released domestically as well as exclusive products sold only at Siheung Premium Outlet. Ahead of the summer vacation season, when camping and outdoor activities increase, it aims to attract families and camping customers. From July 20, the 'Gamaboko Tent Black,' launching globally for the first time, will be sold exclusively. All customers who purchase will receive gifts such as socks, gloves, and water jugs.

This content was produced with the assistance of AI translation services.