LG Household & Health Care Leads Efforts to Enhance Customer Experience for Visually Impaired

LG Household & Health Care announced on the 27th that it has introduced Braille markings on containers of household products such as fabric softeners to provide a safe and convenient customer experience for visually impaired individuals.

LG Household & Health Care's container of Safran Aura fabric softener with braille markings.
[Photo by LG Household & Health Care]

Since last month, among LG Household & Health Care's household products, five items have been equipped with Braille markings for the visually impaired: four types of the fabric softener Sharpin Aura (▲Will You Marry Me ▲Smoky Musk ▲Holiday Fantasy ▲Midnight Gold (scheduled for release next month)) and the recently launched American premium lifestyle brand ‘Mrs. Meyers’.

According to LG Household & Health Care, fabric softener containers have the same or similar shapes as laundry detergent containers, which can cause confusion and misuse by visually impaired individuals who identify objects by touch. To address this, the company added the Braille marking for ‘fabric softener’ on the upper front part of the fabric softener containers, reducing the possibility of visually impaired users confusing fabric softeners with regular detergents.

In particular, visually impaired individuals directly participated in the development process of the new Braille-marked containers to check the readability and tactile feel of the Braille, enhancing the effectiveness of the markings. Going forward, the company plans to gradually expand Braille markings to various household product containers such as laundry detergents, shampoos, and toothpaste.

An LG Household & Health Care representative stated, “We prioritized introducing Braille on laundry products, which are most closely related to daily life, to improve convenience for the 250,000 visually impaired customers in Korea. We will devise optimal Braille markings with every container renewal to guarantee the basic consumer rights of visually impaired individuals and do our best to improve customer experience.”

This content was produced with the assistance of AI translation services.