SKT's '0 Youth Plan' Popular... Subscribers to Reach 1 Million by Year-End

Young customers aged 19-34 switching to 5G
7 out of 10 choose the 0 Cheong Youth Plan
'0 Cheong Customized Youth Plan' also scheduled for launch in July

SK Telecom's newly launched ‘0 Youth Plan’ for 5G customers aged 34 and under, introduced on the 1st of this month, is receiving positive feedback for expanding the fee selection options and enhancing tailored benefits for the younger generation. More than 7 out of 10 young customers switching to 5G have chosen this plan. SKT plans to increase benefits for military personnel and add more plans alongside ongoing promotions.

7 out of 10 Youth Customers Subscribe to ‘0 Youth Plan’... Targeting 1 Million Subscribers by Year-End

Analyzing its 5G customers aged 19 to 34 from the 1st to the 25th, SKT found that 73% of new subscriptions, device changes, and plan changes selected the 0 Youth Plan. It offers up to 50% more data at the same price as the standard 5G plans. Customers can change plans while maintaining existing contract and bundle discounts. SKT aims to reach 1 million subscribers by the end of the year.

The 0 Youth Plan strengthens lifestyle-oriented benefits, providing a 50% discount coupon for one coffee (Americano or Caffe Latte) per month at 8 major coffee franchises nationwide with 6,600 stores including Twosome Place and Paul Bassett, as well as a 50% discount on Lotte Cinema movie tickets once per month. Roaming fees during overseas travel are also discounted by 50%. The 0 Youth Plan will expand from the existing 7 types to a total of 11 by adding 4 customizable options available for the 0 Youth59 plan (KRW 59,000 per month).

Ongoing 0 Youth Promotions; Increased Benefits for Military and LTE Users

SKT will provide discount coupons and gifticons for Musinsa and WUTI taxi until August 31. The 0 Youth subscription promotion, which doubles shared and tethering data until November, will continue. As part of the ‘Hehe Benefits More’ campaign for the youth generation, SKT plans to enhance T Membership ‘0 day (Young Day)’ benefits for youth customers, operate the ‘Bultina Market’ selling items matching youth tastes and trends, and hold the ‘0 Raffle’ event offering limited edition T Roaming card packages (August) and T1 autographed goods (October) through a lottery.

Since partnering with Millipass, the number of military customers who have completed verification has exceeded 10,000. Starting in August, SKT will expand the coffee and movie discount benefits of the 0 Youth Plan to twice a month for military customers. From the 1st, the subscription age for the LTE youth-exclusive plan ‘0 Plan’ has been extended from 24 to 34 years old. In June, about half (47%) of new 0 Plan subscribers were aged 25 to 34. Kim Ji-hyung, SKT’s Head of Integrated Marketing Strategy, said, “We expect the 0 Youth Plan to further expand fee selection options and benefits for the youth generation,” adding, “We will continue to introduce services that sincerely approach various customer segments.”

This content was produced with the assistance of AI translation services.