Only Cola and Soju Zero? 'Zero Trend' Also Sweeps Household Goods

Recently, as the food industry experiences a 'zero craze' with products like zero sugar and zero calorie in carbonated drinks and soju, products emphasizing zero are also emerging one after another in the daily necessities market closely connected to our everyday lives.

Dong-A Pharmaceutical Garglin Zero. [Photo by Dong-A Pharmaceutical]

According to the industry, zero in the daily consumer goods category is designed with a focus on 'safety' and 'non-irritating use' by reducing chemical additives. Just as zero in the food sector creates healthy sweetness through sweeteners like sugar substitutes, zero in daily goods means making healthy products by reducing chemicals.

Mouthwash is a representative example. Mouthwash is a dental care product that hygienically manages areas inside the mouth that brushing cannot reach. However, many consumers fail to maintain the appropriate brushing time due to its characteristic spicy taste. For these consumers, Gagreen’s 'Zero' and 'Zero Blast' are non-irritating. They do not contain alcohol, making them less irritating but no less effective. Both products contain cetylpyridinium chloride hydrate (CPC) and fluoride, faithfully performing functions such as preventing cavities and eliminating bad breath.

Gagreen Zero is preferred by those who frequently experience dry mouth or are sensitive to irritation due to its uniquely gentle feel. Zero Blast adds a refreshing sensation to Gagreen Zero. Additionally, the fruit-scented 'Peach Mint' and 'Children’s Gagreen' for kids also do not contain alcohol.

Donga Pharmaceutical Tempo. [Photo by Donga Pharmaceutical]

Disposable female hygiene products such as sanitary pads and tampons also prioritize 'zero' as a basic principle, as these products are used in close contact with sensitive body areas. Tempo, a female hygiene brand, has excluded synthetic materials from its tampons since 2008, long before the volatile organic compounds controversy in menstrual products in 2017.

Tempo’s sanitary pad line was also developed with the highest priority on being a 'safe product.' From liners to medium, large, and overnight pads, materials certified with the OCS certification related to organic ingredients were applied. In terms of manufacturing methods, Tempo sanitary pads focus on preserving the inherent value of the materials. The absorbent layer inside the invisible cover uses cotton-like pulp containing wood cellulose fibers, which are fibers extracted from wood and used in medical gauze and other products.

An industry official stated, "As the paradigm of health management shifts from treatment to prevention, more people are carefully examining all products they consume and use, making the impact on their bodies a standard for consumption," adding, "As products embodying the value of 'zero' continue to perform well, the trend of expanding into various markets is expected to continue."

This content was produced with the assistance of AI translation services.