OB Beer opens 'Hoegaarden Pomelo' pop-up store in Garosugil
Operating at Sinsa-dong 'Midtown' until the 16th of next month
OB Beer announced on the 25th that it will operate a pop-up store at Midtown, a brunch cafe on Garosu-gil in Sinsa-dong, until the 16th of next month to celebrate the release of Hoegaarden's summer limited edition, 'Hoegaarden Pomelo.'
Under the theme of "a resting space in the city," they will sell menus jointly developed with Midtown. On weekends, they will also offer a frozen version called 'Hoegaarden Pomelo Sorbet.' Hoegaarden Pomelo is a wheat beer that combines the unique flavor of Hoegaarden wheat beer with the refreshing juice of pomelo, creating a sweet and slightly bitter taste with a rich aroma. With an alcohol content of 3.0%, it is perfect for light enjoyment during the summer.
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A Hoegaarden representative said, "Hoegaarden Pomelo features the refreshing taste and rich aroma of pomelo juice, a grapefruit-family fruit, added to wheat beer," adding, "We have prepared various enjoyable experiences for visitors and designed the space to allow a sensory experience of Hoegaarden Pomelo."
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