[BusanIsReady] Doosan Volunteers as Busan Promoter at Famous Exhibition

Companies Are Running

Park Jung-won, Chairman of Doosan Group, is presenting the Doosan Ildu (斗山一斗) to Mike Bolver, Head of North America, in front of a banner supporting the Busan Expo bid at the Doosan Bobcat booth of CONEXPO 2023 held in Las Vegas, USA, alongside the unmanned electric concept loader "Rogue X."

Doosan Bobcat booth at 'CONEXPO 2023,' one of the world's top three construction equipment exhibitions. The exhibition space was expanded by more than 50% compared to before, showcasing cutting-edge equipment. Among the various construction machines, a banner wishing for the successful bid of the '2030 Busan World Expo' attracted the attention of visitors.

Doosan Group Chairman Park Jung-won also presented the '2023 Doosan Management Award' to Mike Bolver, Head of North America, in front of this banner and handed over the 'Doosan Ildu (斗山一斗)' made of pure gold.

Doosan Group is conducting promotional activities to support the bid for the Busan Expo at major domestic and international exhibitions, including the world's top three construction machinery exhibitions and the largest drone exhibition in Korea. Their strategy is to leverage these well-known exhibitions, which attract many experts and visitors, to maximize promotional effects.

In March, Doosan Bobcat broadcasted a promotional video for the Busan Expo on a large screen inside their booth at CONEXPO held in Las Vegas, USA, and supported promotional activities by displaying messages wishing for the Busan Expo bid on the booth's exterior walls and interior. Following this, Doosan Bobcat participated in the logistics exhibition 'ProMat' held in Chicago for four days starting March 20, where they also promoted the Busan Expo bid through banners inside the exhibition hall.

Doosan Mobility Innovation also supported promotional activities by attaching a message wishing for the Busan Expo bid to their hydrogen fuel cell unmanned mobile robot product, which was introduced for the first time in Korea at the '2023 Drone Show Korea' held at BEXCO in Busan in February.

A Doosan official stated, "We are actively seeking and implementing support measures that can help the Busan Expo bid," adding, "We plan to continue promotional activities supporting the Busan Expo bid at exhibitions, sports events, and other occasions."

This content was produced with the assistance of AI translation services.