Finance, Securities, and Real Estate... Naver Pay Transforms into a Comprehensive Financial Platform

UI·UX Redesign... Everything Possible from Payment to Investment

Naver Pay is evolving from a simple payment service into a comprehensive financial platform encompassing finance, securities, and real estate.

Naver Financial announced on the 22nd that it has revamped the Naver Pay interface.

The company explained that the user interface (UI) and user experience (UX) have been optimized to allow users to easily manage, spend, and invest funds through Naver Pay by integrating payment, asset management, financial product search and comparison, as well as securities and real estate content into a single experience.

Specifically, the asset management service "My Assets," based on MyData (personal credit information management), has been set as the default screen. Five tabs categorized as My Assets, Payment, Financial Products, Securities, and Real Estate are located at the bottom of the screen, enabling users to directly access each service.

This revamp has been applied to the Naver Pay mobile web service and can be accessed via the Naver app or mobile browsers such as Whale and Chrome.

Along with this, the names of Naver Securities and Naver Real Estate services have been changed to Naver Pay Securities and Naver Pay Real Estate, respectively. The new names will be applied first to mobile services, with PC services to follow later.

Meanwhile, the Samsung Pay on-site payment feature, introduced in the Naver Pay app last March, is now also available on the Naver app.

Park Sang-jin, CEO of Naver Financial, said, "Starting with this revamp, Naver Pay will be further advanced into a comprehensive financial platform that helps users make wise consumption, financial, and investment decisions beyond simple payment services. As the nation's number one simple payment, securities, and real estate services are integrated into Naver Pay, we will provide a newer and more differentiated user experience based on the synergy among these services."

This content was produced with the assistance of AI translation services.