Samsung C&T Proposes 'Hats' Trend Combining Style and Practicality

Bucket Hat and Ball Cap Popularity Continues
Safari Hat and Rafia Hat Also in Spotlight

Samsung C&T Fashion Division announced on the 22nd that it will propose 'hat' trends that complete this summer's fashion.

Beanpole Accessories 'Nylon Brimmer'
[Photo by Samsung C&T]

This year, the popularity of bucket hats, also known as 'bunggeoji moja,' is expected to continue. Recently, safari hats, which look like something you would wear on a jungle expedition, have gained love due to the popularity of 'gopcore' (a style that matches outdoor clothing with everyday wear to create a unique look). Raffia hats made of straw are also emerging.

Kuho Plus of Samsung C&T Fashion Division recently launched a bucket hat made of raffia material for the vacation season. It uses soft and flexible raffia material to naturally shape the hat, and features a detachable strap for versatile styling.

They also introduced a raffia sun visor emphasizing femininity with ribbon details. Kuho Plus’s sun visor features a button strap on the back as a point, making it suitable for everyday use, golf courses, and resorts.

The wide-brimmed cotton bucket hat released last year continues to be popular enough to be reordered. Its deep and wide style blocks sunlight and makes the face appear smaller.

Beanpole Accessories also presented raffia hats this summer. The wide brim is useful for sun protection. Additionally, they released a reversible cotton bucket hat with different designs on the inside and outside, and a lightweight nylon brimmer (a hat with a wide brim) that stands out for its comfortable wear.

Jacquemus’s bucket hat product, Le Bob Artichaut, is a representative safari hat style. Le Bob Artichaut features fringed finishing and a wide brim. Its sales rate for this spring and summer season reaches 90%. The bucket hat Le Bob Gajo, which has a ribbon detail on the back as a point, is also gaining attention.

Sand Sound’s signature ball cap series has quickly established itself as a best-selling item. Sand Sound’s ball caps offer excellent fit and incorporate keywords from travel destinations that become seasonal themes into their designs. Sand Sound also newly released a camp cap. The camp cap, with a flat and short front brim, is suitable for wide face shapes that do not suit ball caps.

Summer hat items proposed by Samsung C&T Fashion Division can be found at the fashion and lifestyle specialty mall SSF Shop and at Kuho Plus, Beanpole Accessories, and Jacquemus stores nationwide.

This content was produced with the assistance of AI translation services.