Nongshim launches 'Meoktaekkang'... "Continuing the legacy of the national snack"

Nongshim announced on the 22nd that it will launch ‘Meoktaekkang,’ the sequel to the national snack ‘Saewookkang.’

Meoktaekkang is a product that incorporates the flavor of Meoktae, which is popular as a beer snack. It features the rich umami unique to Meoktae, and adds a Cheongyang mayo flavor sauce served with Meoktae, creating a salty and slightly spicy taste. The shape is a flat stick form, making it crispy and easy to enjoy in one bite.

Nongshim plans to continue the popularity of Saewookkang, loved nationwide as a snack to accompany drinks, with Meoktaekkang. A Nongshim official said, “The combination of Saewookkang’s unique salty and savory taste with beer is why consumers love it,” and added, “We expect the newly introduced salty and slightly spicy Meoktaekkang to also receive great love as a snack for drinking.”

Saewookkang, which has steadily maintained its popularity for over 50 years since its launch, became the first domestic snack last year to achieve annual sales of 100 billion won, entering the mega brand ranks. Along with Saewookkang’s popularity, Nongshim sells various ‘Kkang snacks’ such as Gamjakkang (potato sticks), Yangpokkang (onion sticks), Gogumakkang (sweet potato sticks), and Oksusukkang (corn sticks). The newly launched Meoktaekkang is the sixth Kkang snack introduced by Nongshim.

Nongshim’s Meoktaekkang will be sold sequentially nationwide starting from convenience stores on the 26th. A Nongshim official said, “We will continue to introduce new products incorporating various foods preferred by consumers and maintain the popularity of Kkang snacks, including Saewookkang.”

This content was produced with the assistance of AI translation services.