Emart24 Launches Two New 'Chil Highball' Varieties

Expansion of RTD Highball Lineup

Emart24 announced on the 22nd that it will expand its RTD (Ready to Drink) highball product lineup by newly offering 'Chil Highball Lemon·Grapefruit 500mL'.

A model is showcasing two types of 'Chil Highball' products at an Emart24 store in Seongdong-gu, Seoul.
[Photo by Emart24]

'Chil Highball Lemon 500mL' features a harmony of lemon and oak scents, making it a good match for greasy or spicy foods. Additionally, 'Chil Highball Grapefruit 500mL' is characterized by a blend of grapefruit and whiskey aromas, delivering sweetness along with the slightly bitter taste unique to grapefruit. Both have an alcohol content of 7%. Emart24 will sell 'Kabrew Ready Classic·Pink Highball' and 'Koshunirasaki Highball' at promotional prices until the end of this month.

Demand for RTD highballs has been steadily increasing. According to Emart24's sales data for highballs this month, sales rose by 54% compared to the same period last month. This growth rate is more than double compared to the 10-20% increase recorded for beer and soju during the same period.

Kim Kyung-sun, Emart24's liquor MD, said, "With highball sales increasing by 54% this month compared to the previous month, we have decided to introduce two additional 'Chil Highball' products." He added, "We will quickly introduce various products that were hard to find in convenience stores before."

This content was produced with the assistance of AI translation services.