Innocean Selected as No.1 Client Lead Agency in Spain

Research Results with Participation of Local Marketers

Innocean announced on the 22nd that its Spanish subsidiary ranked first in the Client Lead Agency category in the Scopen Research.

Innocean CI.
Photo by Innocean

Scopen, established in 1990, is the largest consulting firm in Spain conducting marketing research and business consulting in 12 countries worldwide. Approximately 1,600 local marketers directly participated in this research, which comprehensively evaluated agencies with more than five advertisers based on ▲creative capability ▲global capability ▲strategic planning capability ▲price competitiveness ▲digital capability, among other criteria.

Innocean achieved a positive rate of about 87.5%, recording an overwhelmingly higher result compared to the average of 30.4% for other agencies. The Spanish subsidiary has been actively conducting business, recently acquiring new advertisers such as Fonditel, the financial affiliate of Spain's largest telecommunications company Telef?nica, and Aelis, a large IT company providing business management solutions like ERP.

An Innocean representative said, “We are pleased to have achieved a meaningful ranking in Spain’s reputable large-scale research,” adding, “We will continue to carry out various digital-focused campaigns tailored to the needs of existing and new clients not only in Spain but throughout the European region.”

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