Targeting the Summer Wine Market, CU Launches 'mmm! Rose'

8th Product in Own Brand mmm! Series
73.5% Share of Wine Sales in the 10,000 KRW Range This Year

CU announced on the 22nd that it will expand the mmm! series lineup by launching 'mmm! Ros? Wine,' a light and enjoyable option for the hot summer, on the 28th.

The model is introducing 'mmm!(Eum!) Ros? Wine' at CU
[Photo by BGF Retail].

In line with the growth of the convenience store wine market, CU launched the signature wine brand mmm! in January 2021, the first in the industry, offering seven types of wines imported from France, the United States, Italy, and other countries, achieving cumulative sales of 2.2 million bottles.

This product is the first ros? wine introduced in the mmm! series by CU. Compared to other ros? wines sold at CU, it maximizes cost-effectiveness with a price up to 30% lower.

CU is strengthening the mmm! series lineup because customer demand for cost-effective wines continues steadily. Looking at CU’s wine sales share by price range up to the 20th of this year, an absolute sales share of 73.5% occurred in the 10,000 KRW price range for cost-effective wines.

The mmm! Ros? Wine is made using 100% Syrah grapes grown under warm sunlight year-round in the Languedoc region of southern France along the Mediterranean coast. It features a rich fruit aroma of strawberry, raspberry, and cassis, subtly blended with violet floral notes, allowing for a smooth body enjoyed in a dry style. When chilled, the rich flavor can be enjoyed even more intensely.

With an alcohol content of 12.5%, it pairs well with light foods such as sashimi, salads, and string cheese, making it easy to enjoy without burden.

CU explained that to minimize quality degradation due to oxidation, they carefully harvest grapes at night when there is no sunlight, producing high-quality wine. Fermentation is carried out in stainless steel tanks maintained at a constant temperature of 13?15°C, followed by a 4-month lees aging process to complete the product.

Meanwhile, CU will hold a 2,000 KRW discount event to celebrate the launch until the end of next month.

This content was produced with the assistance of AI translation services.