Bodyfriend Practicing ESG by Employing Disabled Artists and Supporting Childcare Centers

Developmentally Disabled Musician Employees 'TodakTodak Ensemble'
'Employees for Employees' Regular Employment Recruitment

Bodyfriend announced on the 21st that it is striving to create quality jobs and realize corporate social responsibility management. Representative activities include employing disabled artists, supporting orphanages, and introducing dedicated departments for employee welfare.

In 2021, Bodyfriend employed 14 disabled artists belonging to the Korea Developmental Disabilities Culture and Arts Association group ‘Art We Can’. They perform as a band named ‘Todak Todak Ensemble’, bringing vitality to the company. They also appeared in the in-house concert for Bodyfriend employees called the 'Eum Concert'. The concert is broadcast live on YouTube so that not only the headquarters but also employees at Bodyfriend lounges, delivery, and service positions can participate. The ‘Eum Concert’, now in its fourth year, has received enthusiastic responses from actual employees.

Bodyfriend is also actively practicing social value by providing jobs to neighbors in need within the local community. Since 2016, it has continuously supported the ‘Gangnam Dreamville Orphanage’. Every Children’s Day, various foods and small massage devices called ‘Mini Guns’ are provided. Through the ‘Korea Child Welfare Association’, there have been cases of hiring former orphanage residents as employees. It has also supported the settlement of North Korean defectors by employing them.

Bodyfriend is making efforts to ensure employment stability and improve welfare for its employees. This is led by the ‘Employee Welfare Team’. The team includes a part responsible for the environment and beautification inside and outside the Dogok headquarters, a part that provides high-quality food and beverages for employees at the in-house caf?, restaurant, and dining hall, a part that helps employees receive hair and nail care within the company, a team that supplies employees with various flowers and plants, and a fashion part that sells suits and clothing made from good fabrics to employees at affordable prices. Bodyfriend believes that welfare improvements through the Employee Welfare Team ultimately raise internal employee satisfaction and enhance work efficiency.

A Bodyfriend official stated, “Through creating good jobs, we are taking the lead as an industry-leading company in realizing social value,” and added, “We plan to increase hiring that actively favors socially disadvantaged groups through various job creation activities, not only to ensure stable workplace life and improve welfare for employees but also to expand social consideration.”

This content was produced with the assistance of AI translation services.