Hyundai Motor releases 'Pony' soundtrack with heritage ambassador Jannabi

Hyundai Motor Company announced on the 21st that it has selected the band Jannabi as the project ambassador to promote its brand heritage. As the first project, the song "pony" will be released at 6 p.m. today on domestic and international music streaming platforms.

Hyundai Motor stated that Jannabi was chosen as the ambassador because the band has a strong fan base across generations with nostalgic lyrics and distinctive melodies. "pony" is a song written and composed by Jannabi's vocalist Choi Jung-hoon, recalling his childhood dreams of becoming a singer-songwriter while listening to music in his mother’s car.

Album image of the song 'pony'
Photo by Hyundai Motor Group

Before the song release, Hyundai Motor pre-released a 30-second music video teaser on its Hyundai Worldwide YouTube channel. The full version of the music video will be released at 6 p.m. today on Jannabi’s official YouTube channel. The music video features the Pony as well as Hyundai Motor’s first dedicated electric vehicle, the Ioniq 5. Filming took place at locations preserving the 1970s-1980s atmosphere when the Pony roamed the roads, capturing an analog sensibility.

Additionally, as part of the collaboration with Hyundai Motor, Jannabi will hold a special concert on the 22nd of next month at Hyundai Motorstudio Seoul, performing "pony." The concert will invite winners of Hyundai Motor’s "Time with Pony" photo contest as well as winners of the "Time of Pony" exhibition certification event currently held at Hyundai Motorstudio Seoul.

A Hyundai Motor official said, "Through this collaboration with Jannabi, Hyundai Motor’s heritage has been reinterpreted into a story that many people can relate to," adding, "We will continue to strive to promote Hyundai Motor’s future direction and brand value based on our unique heritage."

This content was produced with the assistance of AI translation services.