[Special Stock] Tirayutek Directly Enters 'Electric Vehicle Hub' Georgia... Requests Flood in from Major Secondary Battery Companies

Tirayutec, a smart factory solution specialist targeting manufacturing companies such as secondary batteries and finished vehicles, is showing strong performance. The news that it is planning to establish an overseas local corporation in Georgia, USA, to respond to the demand from secondary battery clients and to discover new customers appears to be influencing its stock price.

As of 9:29 AM on the 21st, Tirayutec is trading at 15,980 KRW, up 9.23% from the previous day.

The initial investment cost for establishing the US corporation is $500,000. The purpose is to respond to secondary battery clients and secure new local customers. Georgia is recognized as a hub for the electric vehicle (EV) industry, attracting not only finished vehicle manufacturers but also various companies in secondary battery cells, materials, and recycling sectors. In recent years, successful entries by Korean companies such as Kia Motors and Kumho Tire, followed by SKBA, Sungil Hightech, Hanwha Solutions, and others, have increased the favorability toward Korean companies, and it is expected that various policy supports at the state government level, including the IRA, will be available.

Tirayutec plans to use the Georgia local corporation as an advanced base for overseas expansion. Having received continuous requests from major cell manufacturing clients to enter Georgia, the company plans to leverage Georgia’s geographical advantages to expand its secondary battery specialized smart factory solution business targeting manufacturing companies in North America. Combined with its subsidiary Tirarobotics’ Autonomous Mobile Robots (AMR), it can provide a complete smart factory package.

CEO Kim Jeong-ha of Tirayutec explained, "Georgia is a region where major secondary battery companies such as the Hyundai Motor-LG Energy Solution joint venture, Hyundai Motor-SK On joint venture, and Sungil Hightech have entered," adding, "It is also adjacent to the Ford-SK On joint venture BlueOvalSK located in Tennessee and Kentucky, making it a place full of opportunities." He continued, "We decided to establish a US corporation to preemptively seize opportunities based on our software and hardware technological capabilities," emphasizing, "Through North American expansion, we will secure differentiated service competitiveness in the global manufacturing IT market and expand our customer base to local manufacturing companies."

Tirayutec is pursuing a high-tech industry concentration strategy through its secondary battery specialized solutions. Its second largest shareholder is SK Inc., holding approximately 13.66% of shares.

Earlier, at 'InterBattery 2023' held in March, Tirayutec showcased a secondary battery specialized package service combining IT and OT software services for secondary battery processes with hardware solutions such as robots. As a solution to address delivery and operational issues at overseas secondary battery factories, the plan is to conduct remote equipment control and integrated monitoring of distant factories directly from the HQ, enabling clients to maximize factory operation efficiency and production effectiveness.

Additionally, Tirayutec introduced various applied technologies to improve production efficiency, including ▲logistics automation linked with its subsidiary Tirarobotics’ AMR (Autonomous Mobile Robot) ▲equipment automation in collaboration with specialized equipment companies for inspection and packing equipment in the secondary battery cell and material sectors.

CEO Kim Jeong-ha stated, "Behind the globally competitive K-battery is the essential element of smart factory operation based on solid software technology," adding, "We will develop the K-battery’s factory operation know-how into international standards and actively expand into overseas markets."

This content was produced with the assistance of AI translation services.