K-Characters Double Export Consultation Amount at US Licensing Expo

Participation from sixteen locations with 375 cases totaling $13,350,484
"Support also provided for participation in 'Brand Licensing Europe' and others"

Domestic character companies achieved twice as many export consultation results at the 'Licensing Expo' compared to last year. According to the Korea Creative Content Agency on the 19th, sixteen companies recorded 375 consultations and an export consultation amount of $13,350,484 at the event held over three days from the 13th in Las Vegas, USA. This is double the $6,360,352 achieved last year when twenty companies participated online.

Cho Hyun-rae, president of the Korea Creative Content Agency, stated, "Many companies have made remarkable progress in exploring entry into the North American market," adding, "We will support domestic companies' participation in the 'Brand Licensing Europe' held in the UK in October and the 'China Licensing Expo' in China to promote the export of character intellectual property (IP)."

The Licensing Expo is the world's largest business-to-business (B2B) licensing exhibition attended by key industry stakeholders related to character IP. The Korea Creative Content Agency operated a Korean joint pavilion to enhance the recognition of domestic characters and expand export channels.

Most participating companies confirmed sufficient potential for expansion. The Educational Broadcasting System (EBS) discussed collaboration using the Pengsoo IP with BBC Studios, the largest content distributor in the UK, Toytron negotiated toy product development with online game developer Riot Games, and Roy Visual signed a contract related to 'Robocar Poli' with North American licensing agency Brand Liaison.

This content was produced with the assistance of AI translation services.